On Lukáš's business cards, you could see positions such as CMO, CXO, Community Leader, E-mailing or GDPR specialist. But that is not important. First and foremost, Lukáš is a person who always goes against the crowd and looks for the best, most effective, and above all, conceptual solution. Until he finds it. And this is precisely his view of e-mail marketing, i.e. retention communication in general.