Harmon Brothers, CEO
TOPIC: Creating Content with Resonance and Humor...That Gets Results
3-5 Key Takeaways:
- You can’t just go with your gut – you need to test your marketing strategies.
- Marketing strategies need to be quantified qualitatively AND quantitatively.
- The in depth steps of testing your messaging to ensure success.
- You can test your messaging with any budget!
Shane Rickard is the Owner and Creative Director at Harmon Brothers. The mastermind behind advertising campaigns for Squatty Potty, Purple Matress, FiberFix, ChatBooks, and more.
“One thing we see over and over again, challenging our assumptions is a good thing. Not assuming we know the customer perfectly is a really good thing, because we're constantly surprised when we question our own assumptions and go into testing and see what the response actually is.”